Exploitation vs. Exploration: A Framework for Creators

maximizing what you know works + taking risks to discover what could work better

I was sitting across from a client at the local coffee shop, trying to play it cool after burning my tongue on a too-big gulp of coffee. She was sharing a mixed bag of emotions about being a creator with a business. She’d lived through the “hashtags matter” phase, the “point and dance” phase, and now? She was exhausted.

She didn’t start posting on social…